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DESIGNING THE DABATAG LOGO

DESIGNING THE DABATAG LOGO

In designing the Dabatag logo I wanted to create something simple and effective whilst trying to reflect the high quality of the brand. It was also important to make the logo versatile so I could print it on anything and it would look good. As with most of my designs the logo started with sketches. I would then scan these onto a computer, refine or change them and then superimpose them onto the t-shirts to see how they looked. Below are some of the steps involved in creating the logo and some photos of the logo in action.

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DABATAG, THE NAME

DABATAG, THE NAME

In choosing the name, I wanted to choose something that had a rhythm to it and that also looked good just written on its own. Dabatag is Somalian for the Somalian animal called a dibatag which is similar to a gazelle. The literal translation is Daba meaning tail and tag meaning up so it means ‘tail up’. The Somalian word Dabatag had a much better ring to it than dibatag in my opinion and I thought the 4 letters surrounding the 3 A’s looked pretty good. My favourite thing about the animals is the fact that hardly anyone has heard...

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THE INSPIRATION BEHIND THE DESIGNS.

THE INSPIRATION BEHIND THE DESIGNS.

So, the other day I was at a market and a man came up and was taking photos of the t-shirts and my stall. He then started talking to me and asking questions about the designs on each t-shirt. I don’t usually like to explain the ideas behind the designs, because I like the idea of people making their own conclusions. However this man was really pushing me to say what they represent almost trying to catch me out and then pointed out "100 Fields" and asked me to explain it. I wasn’t really sure if he was just messing...

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FINDING THE T-SHIRTS

Finding the t-shirts was actually quite a lengthy process. My aim was simply to find the perfect t-shirt and something that I personally would want to wear all the time. I was more than willing to spend more than the average t-shirt to find something superior because I wanted my brand to reflect quality and especially at this stage I did not want to be influenced by thinking about profit margins. The criteria was to find a t-shirt that was: Extremely Comfortable Looked good (This in itself had a list of criteria) Ethically Produced Worked well with Screen Printing Unisex Great...

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DABATAG IS LIVE!

After months of designing, Dabatag is now trading and t-shirts are ready to buy. To start things off, all the hand printed, unisex designed t-shirts are available in the 3 series in 4 different sizes. If you make an order I’ll print the t-shirt and send it off to you.

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