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Finding the t-shirts was actually quite a lengthy process. My aim was simply to find the perfect t-shirt and something that I personally would want to wear all the time. I was more than willing to spend more than the average t-shirt to find something superior because I wanted my brand to reflect quality and especially at this stage I did not want to be influenced by thinking about profit margins. The criteria was to find a t-shirt that was:

  • Extremely Comfortable
  • Looked good (This in itself had a list of criteria)
  • Ethically Produced
  • Worked well with Screen Printing
  • Unisex
  • Great Quality

It took sampling and trying on over 50 different makes of t-shirts to find the perfect one. When I finally found the one, it passed all the criteria and although being higher in price, it would make a great canvas to print my designs onto and I couldn’t settle for anything less than its high quality. I then purchased 100 of these and was ready to print.

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